Which may explain why they describe everything twice. We give you the new Wayfinder Navigator, from the funny Finns at Nokia:

Nokia today added GPS functionality to its handset range with the introduction of a Navigation Pack comprising a 6630 smartphone, a wireless GPS module and the Wayfinder Navigator application.

“Location-based services are among the top consumer choices for new mobile applications,” said Kirsi Kokko, director for smartphone and business solutions at Nokia.

Jonas Sellergren, vice president of product management at Wayfinder Systems, added: “The Wayfinder Navigator in a Nokia smartphone delivers a complete navigation experience that was primarily built into cars.”

Nokia 6630 smartphone users with GPRS can see their position and the easiest route to their destination on a digital map, provided by Tele Atlas.

Once installed Wayfinder’s map selection, which currently covers Western Europe, the Czech Republic, Poland, Hungary and Greece, is ready for use.

Not only has Nokia embraced a descriptive naming strategy for the new product, they’re double dipping. Only when you fully appreciate the layers of different meanings that “Wayfinder” and “Navigator” bring to the table, can you truly bask in the brilliance of smushing them together.

[ More posts about naming products | More posts about naming companies ]

For all of you press agents out there complaining that times are tough, try writing a press release promoting tourism from India to Pakistan. That’s just what the earnest scribbler tasked with writing this release was up against. Our favorite line is the inspirational conclusion:

Clearly, there are far worse places in the world to take a holiday!

Indeed.

“How’s yer Father’s Day” is a nice play on words this Father’s Day eve, and a nice gift idea as well. From Brand Republic

LONDON – Ann Summers is running a risqué Father’s Day promotion directed at mothers who buy their partner a present on behalf of their children.

Called “How’s yer Father’s Day“, the activity is based on the assumption that many mothers buy socks and jumpers on behalf of their young children.

According to its own research, the retailer claims 99% of fathers would rather have sex than a traditional Father’s Day present.

Products such as massage oil will be ticketed with the line ‘Sex not socks.’ The window display will also be used to highlight the promotion.

The retailer is aiming to persuade women to buy something sexy for themselves rather than “boring underwear” for their husband.

All well and good to be a dad in London. Here in the States, the state of Pandora’s boxers is a bit too literal. Via NBC

Ladies, if you are looking for bargains, you might be looking in the wrong department.

“I can go to the men’s side and actually see better sales on their walls than when I go to the women’s side,” one woman said.

“I wear men’s underwear. Well, they come three in a pack. You can’t find that in women’s underwear,” said another woman.

Hey Victoria! Throw us guys a bone here and start selling friggin’ three-packs will ya? Or there will be far fewer fathers next year.

Have a good one.