From upstart American car company Equus, it’s the “Bass” . Yep, Bass.
Another unforgivable branding blunder is the choice of the horse logo on the grill. This $250k muscle car is competing on price with Ferrari and with Mustang for muscle (and looks) – each of which already have an iconic horse logo. Equus’ choice is a lame horse indeed.
Nice and nerdy name – well done. It’s kind of a acronym for: “carbon nanotube digital integrated circuit.” Close enough – acronym origins are mostly forgotten anyway (PDF stands for…Anyone?)
Carbon nanotubes (CNTs) are hollow cylinders composed of a single sheet of carbon atoms.
They have exceptional properties which make them ideal as a semiconductor material for building transistors, the on-off switches at the heart of electronics.
For starters, CNTs are so thin – thousands could fit side-by-side in a human hair – that it takes very little energy to switch them off.
“Think of it as stepping on a garden hose. The thinner the pipe, the easier it is to shut off the flow,” said HS Philip Wong, co-author on the study.
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