Via the Pittsburgh Business Times:
Dick Corp. restructuring brings new name, new owner into fold [sic]
Dick Corp., the region’s largest construction company, is planning a restructuring that will bring a new name to the family-owned firm and give a nonfamily member an ownership stake.
Instead of carrying the last name of co-chairmen David and Douglas Dick, whose family has owned Dick Corp. for more than 80 years, the firm is expected to introduce a new name, DCK Worldwide LLC, within the next few weeks, according to Nadine Lee, Dick Corp.’s marketing manager.DCK stands for “Diversified Construction Knowledge,” according to an e-mail sent by a Dick Corp. executive to members of the local construction community. The e-mail also included an attachment with a new company logo. [entire article]
Nice spin, but “It’s a shorter Dick” would have sufficed.