Ask Jeeves has changed its name to Ask.com, muddying the branding waters with About.com and Answers.com.
Of bigger concern is the track record of generic brands on the web, especially in this space. Remember FindWhat, LookSmart, InfoSeek, AllTheWeb, etc? How about Pets.com, Drugstore.com or Business.com? And there are no intellectual property laws stopping anyone from launching AskAbout.com, AboutAnswers.com or AskAboutAnswers.com.
Right now. Or at least begining at 12:10 pm pst today. If you are close to San Francisco, tune to 91.7 on the radio or listen online here. Igor’s Senior Brand Strategist Andy Valvur and our good friend Will Durst will be discusing what makes funny funny.
Updated two days ago, it’s our free guide to naming a company or product. Although a bit protracted at 86 pages, this PDF takes up a mere 1.1 mb of cargo space, allowing you to wear it undetected under the most form fitting of fashions–that’s right, it’s now super absorbent and discrete.
More blogs about igor naming.