Here is a collection of 186 code names with explanations from companies like Google, Microsoft, Apple, Canonical, Red Hat, Adobe, Mozilla, Automatic and more.

Breakout Brand Names Have DNA in Common

Category-defining brand names all share a well-defined set of qualities.  To find your perfect name, you need to identify and seek out these qualities.

Our guidebook provides the clear principles & actionable insights necessary for you to create the most powerful name in your space, like a brand naming expert.  An essential framework, it gives your team a shared set of criteria and a strategy for evaluating names.

Download The Naming Guide: