“Cloak” – Best Startup Name of The Week

Cloak has just the right amount of mystery, intrigue, fun & functionality to make this name both memorable and viral. Download on the AppStore.

Via Fast Company Design:

“Sick of running into your ex? Brian Moore was, so he developed Cloak, an app that warns you when other people are nearby

There is no shortage of social media apps out there that will loudly broadcast to everyone where you are at every second of the day. Rarer is the app that exists to obfuscate you. This, though, is the goal of Cloak, a new app that wants to keep other people from being able to find you.”

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