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How to Name Companies & Products:

The Igor Naming Guide

 

As seen on the reading lists at Wharton & Berkeley, the Igor Naming Guide demystifies the naming process.

The best thinking of the naming experts at Igor is explained in a clear and actionable way.

Available in two lengths: soul-crushing (122 pages) and moderately-irritating (28 pages).

 

Download Format Version Date
Igor Naming Guide 122 page PDF 6.4 September 1 2016
Igor Naming Guide - short 28 page PDF 1.3 September 1 2016