The Igor Naming Guide

Strategies, Tactics & Insights

Written by the brand naming experts at Igor, the Naming Guide brings clarity & uncommon sense to the naming process.

It's an essential framework, giving your team a shared set of criteria and a strategy for evaluating names.

Our guidebook provides the clear principles & actionable insights necessary to create the most powerful brand name in your space.

Now available in two different lengths: soul-crushing (60 pages) and moderately-irritating (21 pages):


Download Format
Igor Naming Guide 21 page PDF
Igor Naming Guide 60 page PDF