Written by the brand naming experts at Igor, the Naming Guide brings clarity & uncommon sense to the naming process.
It's an essential framework, giving your team a shared set of criteria and a strategy for evaluating names.
Our guidebook provides the clear principles & actionable insights necessary to create the most powerful brand name in your space.
Now available in two different lengths: soul-crushing (60 pages) and moderately-irritating (21 pages):
|Igor Naming Guide||21 page PDF|
|Igor Naming Guide||60 page PDF|