The Boogie Board Rip™ LCD Writing Tablet combines an exceptional, paper-like writing experience with the ability to record your written and drawn images and save them as files. Then connect to a computer and transfer files for editing, organizing, archiving and/or sharing! The highly reflective screen material uses no power to display an image!
We are often asked what the difference between branding and advertising is, as our work of positioning and naming companies and products is an essential component of branding.
Branding is demonstrating, advertising is explaining. What you fail to demonstrate you are forced to explain. In business, as in all aspects of life, it is more powerful and effective to demonstrate rather than to explain.
Advertising is shouting, branding is a whisper. When you whisper, people lean forward.
“Most people know that the blue-hatted Los Angeles Dodgers were once the Brooklyn Dodgers. But while you may have assumed that the “Dodgers” moniker referred to avoiding a tag or stealing a base, the true story is more complicated. That’s because the Brooklyn Dodgers were once the Brooklyn Trolley Dodgers—and those trolleys were deadly.”