“Insert the proprietary Landor Naming Process Tool into the anal canal and twist until it grabs the membrane. Continue twisting another half turn, then steadily pull the proprietary Landor Naming Process Tool out of the canal. Extract 10 inches of membrane, tie the membrane off and cut.”
As with any process, the only true measure of success is what comes out the other end.
As we were celebrating the fact that the Igor Naming Guide has been on the reading lists of Wharton & USC Annenberg for years AND was just downloaded for the 300 thousandth time; we got a complaint. At 115 pages, the ultimate free, how-to resource for naming companies and products, had gotten too long.
Always eager to produce less, we responded. The naming guide is now available in two different lengths: soul-crushing (89 pages) and moderately-irritating (16 pages).
Either version of the naming guide can be downloaded here.