We trying a first here, trying to start an actual discussion. How novel.
Question: Can anyone think of any b2b brands that have tried and failed at becoming a b2c brand?
Add your two cents on this topic in the Comments.
Next week: Conversing with inanimate objects, aka designers.
Activia yogurt’s sales pitch:
Why should I Switch to Activia? If you have ever suffered from even occasional irregularity, then you should try Activia. Only delicious Activia has the exclusive culture Bifidus Regularis and is clinically proven to help with slow intestinal transit when eaten every day for two weeks, as part of a balanced diet and healthy lifestyle.
That’s the pitch; Activa relieves constipation in only two weeks…only two weeks… I’ll pass. Give me the Fleet with real blueberries, An Enema of the People. (sorry Henrik).
Health Savings Account HSA
Wharton at UPenn and USC Annenberg School for Communication both chime in on The Igor Naming Guide.