Antidote – Our Latest Naming Work


May 26, 2021 – Med&Beyond Telehealth announces a name change:

“After an incredible and challenging internal branding creative process we have rebranded and upgraded. We are VERY proud to reveal our new brand identity – Antidote Health. This is a truer representation of who we are and the healthcare solution we bring via digital health patient care to millions of Americans in need of equality when it comes to health.

In a sick system, we are the Antidote.”


Pheron, Igor’s latest naming work.

Pheron is the key compound in all of Provivi’s products, each of which replicate the pheromones of specific, crop damaging insects and disrupts their ability to find a mate and reproduce, while having no effect on benign insects.

Jane Goodall explains:

The Naming Strategy Behind Pheron

Pheromones as crop protection had been successfully belittled and labeled as ineffective, holistic, and weak by Big Chemical, so to counter this narrative the name needed to have a powerful presence.

And to define and own the pheromone conversation as an elemental, essential player, it was decided the name should look and sound like it belonged on The Periodic Table of Elements.


The Science

Detection of sexual pheromones from their own species prompts the male insects to fly upwind crisscrossing the pheromone trail left by the females until he finds his mate. Imagine trying to find your friend in a dark room, and the only signal is a whisper. Now imagine the same situation but add loud music to the room. Much like your friend’s sound would be drowned out by the music, mating disruption works by drowning out the pheromone “call” of an insect. The principle behind mating disruption is saturating the environment with pheromones similar to those released by female insects. The male insects are unable to find the females, even if females are in the field. Her weaker pheromone signal cannot be detected in the pervasive cloud generated by the mating disruption pheromone. As a result, reproduction is prevented, and less offspring will be produced in the next generation. This way of controlling the insect population and decreasing the size of future generations is the concept behind mating disruption.