Summer re-run, originally posted 1 year ago

Crochet cachet: Of all the fetish magazines on the market, this one makes us feel the naughtiest. Crochet Fantasy, by virtue of its absurd name, has made the mundane oddly compelling. And disturbing. And sublimely subliminal.

Simultaneously squeaky clean AND tawdry. It’s so bad, it’s good. Perfect.


Or maybe it’s just our predilection for coarse, mustard-colored yarn…


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Naming strategy: Microsoft vs. Google

James Joaquin, a Venture partner at Bridgescale, wrote a thoughtful article comparing Google and Microsoft’s naming architectures. Here are his recommendations for Microsoft:

How could Microsoft learn from Google’s branding simplicity? Here are my five suggestions to move “Live” in that direction:

1. Stop using Windows to brand Web services that run on any computer in any browser. Simply brand those “Microsoft Live.”
2. Don’t add “Live” to the names of products beginning with “Vista” or “Office”–ever. Not even one. I’m serious. Let Vista and Office continue to mean PC Desktop and help differentiate Live to mean Web.
3. Rename “Microsoft Office Live Basics” to “Microsoft Live Business Site.” See No. 2 above.
4. Rename “Windows Live OneCare” to “Windows OneCare.” Remember, it only works on a Windows PC.
5. Rename “Windows Live Mail” to “Windows Mail 2.0″ and bundle it with future releases of Vista. I know it seems short and simple, but that’s the whole idea.


Here’s our streamlined naming architecture diagram ideas for Microsoft:


And option two:


Happy Frisbee’s Day!

In the United States, today is the day we celebrate the anniversary of the re-naming of the “Pluto Platter”, and love is in the air:

SAN FRANCISCO (AP) – Wham-O Inc. changed the name of the Pluto Platter to Frisbee 50 years ago Sunday, flinging a new word into popular culture that still conjures images of carefree fun in the park and breezy days at the beach. Walter (Fred) Morrison, inventor of the beloved disc, thought the new name would never fly. “I thought Frisbee was a terrible name,” Morrison, now 87, said. “I thought it was insane.” Frisbee instead became insanely popular, making the name as synonymous with flying discs as Google is with Internet searches and Kleenex is with tissue.