Descriptive product names are at their absolute worst when they mislead and confuse. A particularly sour example is Mocha Mix, a non-dairy creamer that is… not mocha (chocolate + coffee) flavored. Mocha Mix is plain non-dairy creamer, meant to taste like plain cream. It is a product that will dissapoint coffee lovers who thought they were buying a non-dairy mocha flavored cream substitute and will be passed over by those looking for a non-flavored non-dairy cream substitute.

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Picking the best domain for your company is no simple task. But you can do your part to help a neighbor out. Which domain should this indecisive company choose, this domain or this domain?

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How to name anything.

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