Igor in the News

 

• Didgiday From Gemini to GROK, new names for generative AI share the spotlight December 2023

• Fortune Manhattan restaurant ‘Thai Food Near Me’ went viral a week before it opened October 2023

• Inc Magazine In 2021, Companies Found Inspiration for Their Names in Unusual Places December 2022

• New York Times Why Plus Is a Minus When Naming Your Streaming Site February 2022

• Inc Magazine Startup Names Went to Some (Good) Weird Places in 2020 December 2021

• Medium Why We’ve Rebranded from ChangeAView to Ceasefire June 2020

• Forbes Ceasefire App Looks To Bridge Hostile, Polarized Political Divide June 2020

• ANA What's in a Name? August 2019

• Forbes The Art Of The Impossible May 2019

• Booking.com What’s the secret to a great hotel name? January 2019

• Newsday Entrepreneurs Play Name Game for Brand Recognitions October 2018

• Medium The Name Game July 2018

• Bloomberg Why Startups Keep Choosing Human Names June 2018

• AdAge Renaming Weinstein Company Won't Be Easy October 2017

• Forbes From HA&W To Aprio February 2017

• Canadian Business How to rename your company February 2016

• CBC News Kraft Dinner's KD Name Change Bets Money on Nostalgia August 2015

• NY1 News One Naming Firm Named Many of Today's Travel Brands July 2015

• Yahoo! Finance Pun and done: The risks of a witty business name June 2015

• Verisign Blog Meet Our Internet Official Naming Contest Judge February 2015

• NPR When Terrorists Claim Your Company's Name September 2014

• New York Times Iconic Names for Iconic Watches February 2014

• MinnPost Identity crisis: Names in Twin Cities lack creativity January 2014

• Entrepreneur Naming Your Business? Consider These 3 Points First January 2014

• The Wall Street Journal Startup Firms Sporting Increasingly Quirky Names July 2013

• Entrepreneur 10 Questions to Ask Before Naming Your Business May 2013

• Twin Cities Business Crapola Granola: A Breakfast Of Editors February 2013

• OPEN Forum How to Pick a Name for Your Business May 2013

• Denver Post A Building by Any Other Name December 2011

• The Globe and Mail Why Would a Company Change Its Name? October 2011

• No Joe Schmo The Brand Naming Firm June 2011

• The Globe and Mail - The Name Game: Play it right May 2011

• Marketing News What's in a Name? March 2011

• Wards Auto Cerberus Instinct Letter-Perfect February 2011

• AmEx OPEN MIC podcast Rebranding Your Small Business January 2011

• Businessweek The Twitter Effect October 2010

• Wall Street Journal Making drug names easy to swallow June 2010

• Hotel Interactive 'Resort'- The Newest Four Letter Word? February 2010

• Sarajevo-x "Sarajevo je najpoznatiji bosanski brend" February 2010

• AdvertisingAge Flip's Quest in First Major Ad Push November 2009

• Toronto Star The challenge the NDP faces in making a new August 2009

• Insurance Journal Chartis: Other Firms Share AIG's New Name.. July 2009

• Entrepreneur The Secret to a Good Business Name May 2009

• AdvertisingAge Cisco Makes a Play for Mainstream Market May 2009

• SF Business Times Biotechs bring their A-game to their name April 2009

• The Charlotte Observer Hand-spun and in a hurry June 2008

• Business Week A Practical Guide to Branding June 2008

• New York Times On the Internet It's All About 'My' April 2008

• The Star-Ledger TD Bank puts its stamp on Commerce March 2008

• Sacramento Bee What's in a name? December 2007

• National Public Radio How TagTooga Got Its Name December 2007

• The Chronicle of Higher Ed. Your (Lame) Slogan Here November 2007

• The Seattle Times Local firms take risk in re-branding November 2007

• Ecommerce Times Playing the Name Game September 2007

• Indianapolis Star When naming a drug it's an inexact science September 2007

• Los Angeles Times Ad slogan is a subtle shift for Wal-Mart September 2007

• Wired Are Stupid Startup Names Hurting Silicon Valley? September 2007

• Los Angeles Times Dot-com names get dottier August 2007

• Business Week Does Success Hinge on a Domain Name? August 2007

• Greater Fort Wayne Business Weekly What's in a name? July 2007

• The Seattle Times iPhone: How Apple created a frenzy June 2007

• Hartford Courant Signature Statement June 2007

• Los Angeles Times Tagline must fit product buyers June 2007

• The Conference Board Now What Shall We Call This Widget? May / June 2007

• Inc. Magazine If I Had a Hammer… April 2007

• San Francisco Chronicle This X-ray brought to you by... January 2007

• Baltimore Sun The science of picking a company name December 2006

• Milwaukee Journal Sentinel The name game December 2006

• Wall Street Journal Microsoft Hopes 'Z' Gives Zune Some Zing November 2006

• Chicago Tribune Peoples as 'Integrys' panned energetically October 2006

• The Times of London The new naming game September 2006

• USA Today They got a name for the winners in the world August 2006

• Rocky Mountain News Nintendo gaming console Wii makes... April 2006

• NPR The Infinite Mind What's in a name? February 2006

• Kansas City Star Sprint unit picks name and logo February 2006

• K.C. Business Journal Sprint spinoff selects a name but... January 2006

• USA Today The whachacallit January 2006

• The Standard The power of Niagara December 2005

• The Daily Telegraph Zounds! There's a signo in my Xingux December 2005

• SF Business Times Octopus: How name firms got arms... December 2005

• San Francisco Chronicle SBC starting all over with the name game November 2005

• PPB - Promotional Products Business What's In A Name? November 2005

• San Francisco Chronicle Warm fuzzy corporate September 2005

• Tri City Herald Valley residents want to lose the 'Lower' September 2005

• Rochester Democrat & Chronicle Kodak reshapes its image August 2005

• Los Angeles Daily News The Blasts from the past August 2005

• Business Week The Serious Cachet of "Secret Brands" August 2005

• Boston Patriot Ledger J. Jill gets help tailoring its image August 2005

• Fast Company Brand Aids August 2005

• Lansing State Journal In MSU country businesses expect August 2005

• Slate Withdrawal Symptoms July 29 2005

• South Florida Sun-Sentinel What about the obvious July 2005

• Arrive magazine [Amtrak] Whatchamacallit? July/August 2005

• Registered Rep. You're Calling It What!??? July 2005

• Rochester Democrat & Chronicle No Shame in its Name June 2005

• Stanford Medicine Magazine The Name Game June 2005

• Boston Patriot Ledger Businesses Enter the Blogosphere May 2005

• KALX North Gate Magazine The Business of Naming May 2005

• Detroit Free Press Q is Nissan's cue to Sue March 2005

• Detroit News What's in a name? For cars everything December 2004

• Business 3.0 The New Science of Naming November 2004

• Bakersfield Californian Not in Name Only October 2004

• Baltimore Sun Cooking Up Your Company Name July 2004

• Business Week By-the-Book Marketing July 2004

• Seth Godin and Fast Company 3003 Bull Market Directory May 2004

• The New York Sun What's In a Name? Plenty Lawmakers... April 2004

• Regional Airline World Making the Brand the Business March 2004

• Mercury Radio Research What's In a Name? February 2004

• Fast Company The Brand Called... Who? January 2004

• Business Week The Game of the Name January 2004

• New York Times The Science of Naming Drugs December 2003

• Business Week Firing Up a Hotter Brand November 2003

• Bloomberg Time Warner Broadwing Change Names October 2003

• Business Week A Label That Sticks September 2003

• PR Intelligence McDonald's re-energizes brand September 2003

• The Eagle-Tribune What's in a Name? September 2003

• Business Week An Outfit That Rolls off the Tongue July 2003

• Arizona Republic Light rail needs name with spark April 2003

• All About Branding Naming Exposed April 2003

• ReadMe What's in a Name? March 2003

• Wired Apple: It's All About the Brand December 2002

• Elsevier Food International What's in a Name? November 2002

• BBC Radio 3 - Shop Talk What's in a Name? October 2002

• Libération Ces entreprises qui se refont un nom July 2002

• Time magazine Quote of the Week July 2003

• Wall Street Journal ...In Search of the Perfect Name June 2002

• Toronto Star Hiding the C-word February 2002

• Fortune Identity December 2001

• Forbes Even pros struggle with corporate re-naming game November 2001

• New York Times Magazine How to Invent a Brand Name April 2001

• Business 2.0 Branding Waikiki-Style September 2000