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Igor in the News
Didgiday
From Gemini to GROK, new names for generative AI share the spotlight
Fortune
Manhattan restaurant ‘Thai Food Near Me’ went viral a week before it opened
Inc Magazine
In 2021, Companies Found Inspiration for Their Names in Unusual Places
New York Times
Why Plus Is a Minus When Naming Your Streaming Site
Inc Magazine
Startup Names Went to Some (Good) Weird Places
Medium
Why We’ve Rebranded from ChangeAView to Ceasefire
Forbes
Ceasefire App Looks To Bridge Hostile, Polarized Political Divide
ANA
What's in a Name?
Forbes
The Art Of The Impossible
Booking.com
What’s the secret to a great hotel name?
Newsday
Entrepreneurs Play Name Game for Brand Recognitions
Medium
The Name Game
Bloomberg
Why Startups Keep Choosing Human Names
AdAge
Renaming Weinstein Company Won't Be Easy
Forbes
From HA&W To Aprio
Canadian Business
How to rename your company
CBC News
Kraft Dinner's KD Name Change Bets Money on Nostalgia
NY1 News
One Naming Firm Named Many of Today's Travel Brands
Yahoo! Finance
Pun and done: The risks of a witty business name
Verisign Blog
Meet Our Internet Official Naming Contest Judge
NPR
When Terrorists Claim Your Company's Name
New York Times
Iconic Names for Iconic Watches
MinnPost
Identity crisis: Names in Twin Cities lack creativity
Entrepreneur
Naming Your Business? Consider These 3 Points First
The Wall Street Journal
Startup Firms Sporting Increasingly Quirky Names
Entrepreneur
10 Questions to Ask Before Naming Your Business
Twin Cities Business
Crapola Granola: A Breakfast Of Editors
OPEN Forum
How to Pick a Name for Your Business
Denver Post
A Building by Any Other Name
The Globe and Mail
Why Would a Company Change Its Name?
No Joe Schmo
The Brand Naming Firm
The Globe and Mail
The Name Game: Play it right
Marketing News
What's in a Name?
Wards Auto
Cerberus Instinct Letter-Perfect
AmEx OPEN MIC podcast
Rebranding Your Small Business
Businessweek
The Twitter Effect
Wall Street Journal
Making drug names easy to swallow
Hotel Interactive
'Resort'- The Newest Four Letter Word?
Sarajevo-x
"Sarajevo je najpoznatiji bosanski brend"
AdvertisingAge
Flip's Quest in First Major Ad Push
Toronto Star
The challenge the NDP faces in making a new
Insurance Journal
Chartis: Other Firms Share AIG's New Name..
Entrepreneur
The Secret to a Good Business Name
AdvertisingAge
Cisco Makes a Play for Mainstream Market
SF Business Times
Biotechs bring their A-game to their name
The Charlotte Observer
Hand-spun and in a hurry
Business Week
A Practical Guide to Branding
New York Times
On the Internet It's All About 'My'
The Star-Ledger
TD Bank puts its stamp on Commerce
Sacramento Bee
What's in a name?
National Public Radio
How TagTooga Got Its Name
The Chronicle of Higher Ed.
Your (Lame) Slogan Here
The Seattle Times
Local firms take risk in re-branding
Ecommerce Times
Playing the Name Game
Indianapolis Star
When naming a drug it's an inexact science
Los Angeles Times
Ad slogan is a subtle shift for Wal-Mart
Wired
Are Stupid Startup Names Hurting Silicon Valley?
Los Angeles Times
Dot-com names get dottier
Business Week
Does Success Hinge on a Domain Name?
Greater Fort Wayne Business Weekly
What's in a name?
The Seattle Times
iPhone: How Apple created a frenzy
Hartford Courant
Signature Statement
Los Angeles Times
Tagline must fit product buyers
The Conference Board
Now What Shall We Call This Widget?
Inc. Magazine
If I Had a Hammer…
San Francisco Chronicle
This X-ray brought to you by...
Baltimore Sun
The science of picking a company name
Milwaukee Journal Sentinel
The name game
Wall Street Journal
Microsoft Hopes 'Z' Gives Zune Some Zing
Chicago Tribune
Peoples as 'Integrys' panned energetically
The Times of London
The new naming game
USA Today
They got a name for the winners in the world
Rocky Mountain News
Nintendo gaming console Wii makes...
NPR The Infinite Mind
What's in a name?
Kansas City Star
Sprint unit picks name and logo
K.C. Business Journal
Sprint spinoff selects a name but...
USA Today
The whachacallit
The Standard
The power of Niagara
The Daily Telegraph
Zounds! There's a signo in my Xingux
SF Business Times
Octopus: How name firms got arms...
San Francisco Chronicle
SBC starting all over with the name game
PPB - Promotional Products Business
What's In A Name?
San Francisco Chronicle
Warm fuzzy corporate
Tri City Herald
Valley residents want to lose the 'Lower'
Rochester Democrat & Chronicle
Kodak reshapes its image
Los Angeles Daily News
The Blasts from the past
Business Week
The Serious Cachet of "Secret Brands"
Boston Patriot Ledger
J. Jill gets help tailoring its image
Fast Company
Brand Aids
Lansing State Journal
In MSU country businesses expect
Slate
Withdrawal Symptoms
South Florida Sun-Sentinel
What about the obvious
Arrive magazine [Amtrak]
Whatchamacallit?
Registered Rep.
You're Calling It What!???
Rochester Democrat & Chronicle
No Shame in its Name
Stanford Medicine Magazine
The Name Game
Boston Patriot Ledger
Businesses Enter the Blogosphere
KALX North Gate Magazine
The Business of Naming
Detroit Free Press
Q is Nissan's cue to Sue
Detroit News
What's in a name? For cars everything
Business 3.0
The New Science of Naming
Bakersfield Californian
Not in Name Only
Baltimore Sun
Cooking Up Your Company Name
Business Week
By-the-Book Marketing
Seth Godin and Fast Company
3003 Bull Market Directory
The New York Sun
What's In a Name? Plenty Lawmakers...
Regional Airline World
Making the Brand the Business
Mercury Radio Research
What's In a Name?
Fast Company
The Brand Called... Who?
Business Week
The Game of the Name
New York Times
The Science of Naming Drugs
Business Week
Firing Up a Hotter Brand
Bloomberg
Time Warner Broadwing Change Names
Business Week
A Label That Sticks
PR Intelligence
McDonald's re-energizes brand
The Eagle-Tribune
What's in a Name?
Business Week
An Outfit That Rolls off the Tongue
Arizona Republic
Light rail needs name with spark
All About Branding
Naming Exposed
ReadMe
What's in a Name?
Wired
Apple: It's All About the Brand
Elsevier Food International
What's in a Name?
BBC Radio 3 - Shop Talk
What's in a Name?
Libération
Ces entreprises qui se refont un nom
Time magazine
Quote of the Week
Wall Street Journal
...In Search of the Perfect Name
Toronto Star
Hiding the C-word
Fortune
Identity
Forbes
Even pros struggle with corporate re-naming game
New York Times Magazine
How to Invent a Brand Name
Business 2.0
Branding Waikiki-Style