Igor’s Naming Guide brings clarity & uncommon sense to the naming process.
It’s an essential framework, giving your team a shared set of criteria and a strategy for evaluating names.
Our guidebook provides the clear principles & actionable insights necessary to create the most powerful name in your space.
The most common mistake in naming is choosing a name that gets lost in the sea of competitive sound alikes. We’ve cobbled together a list of clothing brand names that contain the word “Bay”, with a few “Harbor” names thrown in for spice.
This mistake is easily avoided by creating a Competitive Taxonomy prior to naming:
St. John’s Bay
[ More posts about company names | More blogs about company names ]
Trillium, an Artificial Intelligence Processor. Named by Igor.
Of course Trillium is a real word, it’s a flower. The name combines the natural world with a high tech, high value -ium ending. Organic and futuristic – it’s alive.
“February 13, 2018 – Arm today announced Project Trillium, a suite of Arm IP including new highly scalable processors that will deliver enhanced machine learning (ML) and neural network (NN) functionality. The current technologies are focused on the mobile market and will enable a new class of ML-equipped devices with advanced compute capabilities, including state-of-the-art object detection.”
“Arm has created a high-end processor to handle machine learning calculations, or those that enable computers to learn without explicitly being programmed to perform certain tasks. “Project Trillium is a whole new class of product with hardware and software,” said Jem Davies, vice president, fellow, and general manager of Arm’s Machine Learning Group. “We looked at GPUs (graphics processing units) and CPUs (central processing units), but it became clear that executing with the best efficiency required a ground-up design specific to machine learning.