The most common mistake in naming is choosing a name that gets lost in the sea of competitive sound alikes. We’ve cobbled together a list of clothing brand names that contain the word “Bay”, with a few “Harbor” names thrown in for spice.
This mistake is easily avoided by creating a Competitive Taxonomy prior to naming:
St. John’s Bay
Of all the fetish magazines on the market, the name of this one makes us feel the naughtiest. Crochet Fantasy, by virtue of its absurd name, has made the mundane oddly compelling. And disturbing. And sublimely subliminal.
Simultaneously squeaky clean AND tawdry. It’s so bad, it’s good. Perfect.
Or maybe it’s just our predilection for coarse, mustard-colored yarn…