The most common mistake in naming is choosing a name that gets lost in the sea of competitive sound alikes. We’ve cobbled together a list of clothing brand names that contain the word “Bay”, with a few “Harbor” names thrown in for spice.
This mistake is easily avoided by creating a Competitive Taxonomy prior to naming:

Aqua Bay
Back Bay
Baja Bay
Banana Bay
Bantry Bay
Bay City
Bay Reef
Bay Trading
Beach Bay
Bermuda Bay
Bikini Bay
Billion Bay
Bimini Bay
Blackwater Bay
Blubay
Brittany Bay
Buckley Bay
Buffalo Bay
Burk’s Bay
Capstan Bay
Chileno Bay
Coral Bay
Eastbay
Eccobay
Emerald Bay
English Bay
Falcon Bay
Ginger Bay
Hampton Bay
Harbor Bay
Highland Bay
Inner Harbor
Jamaica Bay
Kahuna Bay
Kips Bay
Kylani Bay
Latigo Bay
Lawton Harbor
Lunada Bay
Madison Bay
Mango Bay
Marino Bay
Mission Bay
Misty Harbor
Monterey Bay
Moonlight Bay
Orca Bay
Paradise Bay
Parrot Bay
Peppermint Bay
Peregrine Bay
Sag Harbor
Solar Bay
South Bay
St. John’s Bay
Sterling Bay
SunBay
Thornton Bay
Thunder Bay
Union Bay
Victoria Bay
Willow Bay
Yucatan Bay

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Trillium, an Artificial Intelligence Processor. Named by Igor.

Of course Trillium is a real word, it’s a flower. The name combines the natural world with a high tech, high value -ium ending. Organic and futuristic – it’s alive.

“February 13, 2018 – Arm today announced Project Trillium, a suite of Arm IP including new highly scalable processors that will deliver enhanced machine learning (ML) and neural network (NN) functionality. The current technologies are focused on the mobile market and will enable a new class of ML-equipped devices with advanced compute capabilities, including state-of-the-art object detection.”

“Arm has created a high-end processor to handle machine learning calculations, or those that enable computers to learn without explicitly being programmed to perform certain tasks. “Project Trillium is a whole new class of product with hardware and software,” said Jem Davies, vice president, fellow, and general manager of Arm’s Machine Learning Group. “We looked at GPUs (graphics processing units) and CPUs (central processing units), but it became clear that executing with the best efficiency required a ground-up design specific to machine learning.

Case Study