Is it because:

1)They are domain squatters who drive up the price of starting a business?

2) The company was built on a long history of misogynistic ads?

2) Or because in December 2020 the company tricked employees into thinking they had earned a bonus of $650.00; instead, they were told they had failed a phishing test and were required to do social engineering training?

3) Or is it that CEO Bob Parsons illegally shot and killed an elephant in Zimbabwe and then posted it on his blog. NBC News said, “It’s definitely the kind of thing only a super-rich CEO/founder of a privately-held company could get away with.”?

A bacronym is a reverse engineered acronym. The idea is you find a name for something and to help sell it to the approval committee you create an acronym as an afterthought, buttressing your argument for the name. Nobody ever remembers what the bacronym stands for, but no matter. The audience it is created for is strictly internal and only for buy-in.

An impessively inane example of this is ‘Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism”, aka the USA PATRIOT Act.

It’s true. Because Asinine Consultants Rely On Nattering Yes Men.