Looking to slow waaaay down but can’t quite bring yourself to cram a Cinnabon Carmel Pecanbon (1100 calories/56 grams of fat) down the old gullet? Have you developed a temporal sense of respect for yourself and are you thinking, “Hmm, an Auntie Anne’s Cinnamon Sugar pretzel might do the trick, and at only 400 calories and 9 grams of fat, I might not need the motorized scooter on my next visit”?

Well, the corporate gurus at Cinnabon have anticipated the evolution of your thinking. Next time you’re livin’ large at the mall / airport, you won’t have to choose.

It’s the 754 calorie (you get to keep the scooter) Cinnabon CinnaPretzel :

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Landor strikes again:

Landor created the name Centigon, which rhymes with Pentagon and is coined from “sentry” suggesting protection and “century” hinting at heritage.

The “Diamond Shield” mark was inspired by the prestige and strength of a diamond, the world’s most impervious element, the personal protection and agility of chain mail armor and the mobility and performance of a luxury car. The mark is luminescent, prestigious, and communicates the important functionality of layers of protection.

“Aentagon, Bentagon Centagon, Dentagon, Eentagon, Fentagon, Gentagon, Hentagon, Lentagon, Jentagon, Kentagon, Lentagon, Mentagon, Nentagon, Oentagon, Qentagon, Rentagon, Sentagon, Tentagon, Uentagon, Ventagon, Wentagon, Xentagon, Yentagon, Zenatgon…hold on, I’ve got it!”

Seriously though, if you want to save a bundle on your next landoresque naming project, here’s a hot tip. Zentagon is clear for U.S trademark registration in any and all businesses.

But hold fast your beating colon, there’s more. Zentagon.com is available for registration as of right now.

Originally posted March 3, 2003

Gilt by association: Niagara and Avlimil

Viagra’s successful sexual conquest of the male organ has spawned a flood of products designed to spread the joy in the opposite direction. The best-named Female Sexual Dysfunction remedy by far is Niagara – it’s powerful, wet, and funny, just like good sex. And it obviously parries well the thrust of the name “Viagra.”

But now there’s is a new girl in town, and she is taking a far more clinical approach to seduction. Her come-hither moniker? Avlimil. Sure it’s cold, inhuman and unmemorable, but then we’ve all “dated” someone like that.

Actually it’s part of a unique strategy erected to whet your appetite for Avlimil and elevate it above the others vying for your attention.

You see, Niagara and Avlimil are both herbal remedies. But while Niagara is proud and confident of who it is, Avlimil is trying to sound like “serious” prescription medicine. And it’s not just the name. In the TV commercial the fidgety female spokesperson – in a clear reference to Viagra – says, “Men have their little blue pill, and now we have ours.” The illusion is furthered in the packaging:

And what does the mysterious descriptor “(salvia rubus) tablets” mean? Salvia comes from the Latin salveo, meaning “I am well,” and an herb, Salvia, used for healing, while rubus is Latin for bramble or berry. It’s apothecary-speak for sage and raspberry leaf, Avlimil’s main ingredients. The whole campaign is well thought out and deftly executed to fully leverage the success and mind-share of Viagra.

Says Blandor the Imponderable: “‘Avlimil’ is derived from the Latin av, meaning ‘ear’ and limi, meaning ‘waxy’. An added bonus is mil, Latin for ‘a whole bunch’, which suggests that the pill will appeal to many women the world over.”

How to name a product

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