Photo finish: new Hope for cooler corporate photography

When is a corporate photo not a corporate photo? When it’s an effective and compelling branding, marketing and PR vehicle. One way to take a normally banal bit of collateral and amp-up its efficacy is to jettison those same old same old corporate photos of your staff and replace them with photos that people will actually engage with, that help to define your brand attitudinally and emotionally. In order to pull this off, you need the right photographer.

Jon Hope photography

We just had a fantastic experience with San Francisco-based photographer Jon Hope who came to Igor headquarters to take some people shots for an article in the July edition of Arrive magazine. Check out his portfolio and ask yourself, “Is our corporate photography working hard enough?”

Roomba is the perfect product name

RoombaOompa loompa doompadeedo, Roomba’s the perfect product name it’s true. iRobot has a winning name with Roomba. They get extra points for doing it with a made-up name to boot.

Roomba ranks right up there with Snapple, which is not surprising as the two names follow the exact same strategy and construction. Roomba is a disc-shaped robotic vacuum about twelve inches across and three inches high, which quietly and effectively navigates and vacuums a room all on its own. The mind-bender is that when finished, the Roomba finds its charger and plugs itself in.

We’ve tested two different Roomba models and can tell you that the implied “room dance” in the name is an accurate take on the performance art that takes place when you switch one on. It’s a perfect name: fun, rhythmic, original and relevant, just like Snapple.