Fulling the wool over your eyes: new product name

There is a new product in the hair gain game, and its name is Brow Gain. As reported in Newsday:

In Beverly Hills, they call Damone Roberts the eyebrow king. Now the rest of the world gets to see what the fuss is all about. Roberts has just come out with a line of products to whip unruly brows into shape. There’s a pencil, natch, that comes in colors like Latte and Beverly Hills Blonde ($18 each), a highlighter in Gold Digger and Bling Bling ($20 each), along with several shadows, brushes and his own tweezers.

The most intriguing product, though, is Brow Gain, described by the personable Roberts as Rogaine for the brows. He says that, with six to eight weeks of use, the cream will create fuller brows and actually stimulate regrowth to correct overplucking. It’s $45, but if the stuff actually works, a lot of us will pay gladly. It’s all available at www.damoneroberts.com.

But even the eyebrow king would be throne for a loss at this next hair raiser, a clipping from the South Africa Star that we just couldn’t help calling …… Hell Toupee:

Los Angeles – An Oregon member of the Hair Club for Men has accused the company of failing to warn him during monthly visits to reglue his hairpiece that a malignant tumour was developing on his scalp.

James Milner says no one but Hair Club employees saw his scalp during the 10 years he was a member, but none of them told him “of the black, expanding growth” on his scalp, according to a lawsuit filed last week in Portland.

Milner finally saw the tumour after insisting that a Hair Club employee remove the hairpiece so that he could point out the source of a painful rash.

Milner had the tumour removed in May last year. The lawsuit seeks more than $450 000 (about R2,7-million) in compensation.

Makes you think, don’t it? The consequence of vanity, the fragility of life, hair today …

Photo finish: new Hope for cooler corporate photography

When is a corporate photo not a corporate photo? When it’s an effective and compelling branding, marketing and PR vehicle. One way to take a normally banal bit of collateral and amp-up its efficacy is to jettison those same old same old corporate photos of your staff and replace them with photos that people will actually engage with, that help to define your brand attitudinally and emotionally. In order to pull this off, you need the right photographer.

Jon Hope photography

We just had a fantastic experience with San Francisco-based photographer Jon Hope who came to Igor headquarters to take some people shots for an article in the July edition of Arrive magazine. Check out his portfolio and ask yourself, “Is our corporate photography working hard enough?”