80 articles about naming and branding.

Steve McKee in BusinessWeek

How Solid Is Your Brand?

BBC News

Aston Martin UK’s ‘coolest brand’

International Herald Tribune

After 25 years, USA Today plans to expand its brand beyond journalism

Juliet Eilperin in the Washington Post

New Species Owe Names to Highest Bidder

Andrew Adam Newman in the New York Times

Depilatory Market Moves Far Beyond the Short-Shorts Wearers

David Lazarus in the Los Angeles Times

Ad slogan is a subtle shift for Wal-Mart

The Telegraph

What’s in a name? A barrel of laughs

Time

Style & Design: Global Luxury Brands Survey

“Death By Chocolate” began as a wonderfully evocative, powerful product name. Circumstance has twisted it into a negatively descriptive name; the absurd has become literal, and non-warning warning shots have been fired. Via FoodConsumer.org:

The Canadian Food Inspection Agency (CFIA) issued a warning on August 30 to ask consumers with allergies to walnuts not to eat Bella Cucina Death by Chocolate cookies.

The warning was issued after walnuts were found in the product without declaration on the label. Walnuts can cause life-threatening allergic reactions in people who are allergic to the nuts.

I dunno, seems like the name was fair warning.