Naming and Branding in the News: 09.16.07

Steve McKee in BusinessWeek

How Solid Is Your Brand?

BBC News

Aston Martin UK’s ‘coolest brand’

International Herald Tribune

After 25 years, USA Today plans to expand its brand beyond journalism

Juliet Eilperin in the Washington Post

New Species Owe Names to Highest Bidder

Andrew Adam Newman in the New York Times

Depilatory Market Moves Far Beyond the Short-Shorts Wearers

David Lazarus in the Los Angeles Times

Ad slogan is a subtle shift for Wal-Mart

The Telegraph

What’s in a name? A barrel of laughs


Style & Design: Global Luxury Brands Survey