Steve McKee in BusinessWeek
How Solid Is Your Brand?
BBC News
Aston Martin UK’s ‘coolest brand’
International Herald Tribune
After 25 years, USA Today plans to expand its brand beyond journalism
Juliet Eilperin in the Washington Post
New Species Owe Names to Highest Bidder
Andrew Adam Newman in the New York Times
Depilatory Market Moves Far Beyond the Short-Shorts Wearers
David Lazarus in the Los Angeles Times
Ad slogan is a subtle shift for Wal-Mart
The Telegraph
What’s in a name? A barrel of laughs