Slowboy Racing is a truly great name. Their name demonstrates confidence and powerfully conveys that they must be good and they must be fast to have the huevos to call themselves Slowboy. From PittsburghLive.com:

Mike Huml of Blairsville founded his Indiana-based company, Slowboy Racing, in January 2002, looking to turn his hobby–working on race cars–into a full-time business.

Since then, his venture into modifying and providing parts for turbocharged vehicles has far surpassed his initial goal. It currently generates annual sales of nearly $5 million, both foreign and domestic, while providing work for 22 full-time employees…

…According to Huml, the ironic name was inspired by his younger brother, when the family was participating in a drag race and a friend teased Nick II, calling him “Slowboy.”

Though the unusual name choice was not well-received by his wife or his advisers at IUP, Huml stuck to his guns and has not regretted the decision. The name has proven memorable with both current and potential clients. It has gained the company recognition both on the racing circuit and at an annual after-market auto trade show in Las Vegas.

Their use of irony makes the name infinitely more memorable, engaging and effective than had they gone the usual route of Rocket Racing, Greased Lighting, Lightspeed, Full Tilt, Motor Mouth, Hell Bent, Rat Race or Like a Chicken On A June Bug Racing, etc. Actually that last one’s not bad.

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Landor has started redirecting links to their site that contain unfavorable commentary. Here is but one example.

Who knew they had it in ’em?

UPDATE 4.22.06 : Aaaargh! Landor has stopped the redirects, allowing the links from this post through. And this one. Too bad, they were actually demonstrating some humanity via humor. Until early this morning, they were redirecting our links to them to this page. They were poking fun at us for once and full points to them for that.

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Jennifer Rice is moving in with Igor next Monday. It’ll be just like the Brady Bunch around here, except not as funny or as deep. Or as hip. Or as socially relevant. Or as in tune with the current zeitgeist. But certainly as genuine.

However, all is not lost. Remember back in August of 2005? Of course not. In any event, every month Fast Company picks a topic and then names what it erroneously believes to be the best three blogs on that topic. Last August that topic was branding. Of the three top blogs, one was ours and one was Jennifer’s. So now anyyone interested in branding can waste two – thirds of their time reading the blogs that emanate from this office.