Song Airlines has taken a final bow and well, we told you so. Two years ago we were so appalled at the naming and branding of Delta’s new venture that we wrote this post predicting its demise.
Everything about Song’s brand package hit a sour note. The bizarre Song logo prophetically portrayed something spiraling into the ground. It’s true.
Apparently, the name “Song” was meant to help convey some sort of JetBlue / Virgin hybrid, and the crew’s Kate Spade designed cabinwear was aimed at melding Branson’s rock and roll sensibilities, a touch of SoHo and, somehow, cheap fares.
Who did Delta hire when they decided to try and create a cool brand? Landor.
Yes, it was like paying Dick Cheney to teach you the Macarena so that “chicks would dig you”. Sorry for the visual.