MTV’s much anticipated “competitor to iTunes” presents an interesting naming puzzle. What do you name a service that will pull together the multicultural audience of MTV’s 100 plus global television stations, not to mention their CMT and VH1 viewers? What do you need to do to name a music downloading service that must have a bit of the MTV edge, yet still intrigue classical music fans worldwide? Hold onto your fat, apparently you call Igor ( we don’t get it either).
Some of the finest time we have ever spent on the corporate teat was on this job, but now the weaning must begin, as the results are in, the job is done, and a sippy cup will have to do. . . But hot damn, that’s one fine name. Stay tuned, right now we’ve got some refrigerators that need moving.