“How’s yer Father’s Day” is a nice play on words this Father’s Day eve, and a nice gift idea as well. From Brand Republic
LONDON – Ann Summers is running a risqué Father’s Day promotion directed at mothers who buy their partner a present on behalf of their children.
Called “How’s yer Father’s Day“, the activity is based on the assumption that many mothers buy socks and jumpers on behalf of their young children.
According to its own research, the retailer claims 99% of fathers would rather have sex than a traditional Father’s Day present.
Products such as massage oil will be ticketed with the line ‘Sex not socks.’ The window display will also be used to highlight the promotion.
The retailer is aiming to persuade women to buy something sexy for themselves rather than “boring underwear” for their husband.
All well and good to be a dad in London. Here in the States, the state of Pandora’s boxers is a bit too literal. Via NBC
Ladies, if you are looking for bargains, you might be looking in the wrong department.
“I can go to the men’s side and actually see better sales on their walls than when I go to the women’s side,” one woman said.
“I wear men’s underwear. Well, they come three in a pack. You can’t find that in women’s underwear,” said another woman.
Hey Victoria! Throw us guys a bone here and start selling friggin’ three-packs will ya? Or there will be far fewer fathers next year.
Have a good one.