“Build a good name. Keep your name clean. Don’t make compromises, don’t worry about making a bunch of money or being successful — be concerned with doing good work and make the right choices and protect your work. And if you build a good name, eventually, that name will be its own currency.” – William S. Burroughs

A portmanteau is a word created by combining existing words. A company name example is Instagram; Instant +Telegram. At his time of year, “Turducken” emerges as a popular portmanteau. This cartoon is from the archives of Doctor Fun, (1993-2006), an Internet cartooning pioneer, who got out when it was still fun… Christopher Emley Emley Law Firm

A microgrid company called M-trigen hired us to rename them. They wanted a new name that conveys strength and resiliency, maps to the business they’re in, and is interesting, unforgettable and best in class.

“GRIDIRON’s on-site energy provides customers with power and heat that’s affordable, efficient and clean.

Our co-generation products bring savings, resiliency and sustainability to a wide range of micro-grids and nano-grids. GRIDIRON’s solutions can work with other micro-grid inputs to provide additional electrical load offset, further savings, and enhanced protection against power outages.”