Kellogg, an iconic brand of America’s Heartland, has made one of the biggest branding blunders in recent memory:

Hasta la vista, Battle Creek

CamelCase triggers an immediate visceral association with “Failed-last-wave-fly-by-night-Web-2.0 startups” in VCs and the public.

You’d hope it was common wisdom by now, but it’s not. Via Pando Daily:

Apparently every single startup got together in secret and made a New Year’s Resolution last year. The press was never told. I have never seen it written about or heard about this dealt with explicitly. But as the year rolled on I noticed something: No well-heeled startup was using CamelCase anymore…
…CamelCase is fast becoming about as cool as the flip phone.

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