Fulling the wool over your eyes: new product name

There is a new product in the hair gain game, and its name is Brow Gain. As reported in Newsday:

In Beverly Hills, they call Damone Roberts the eyebrow king. Now the rest of the world gets to see what the fuss is all about. Roberts has just come out with a line of products to whip unruly brows into shape. There’s a pencil, natch, that comes in colors like Latte and Beverly Hills Blonde ($18 each), a highlighter in Gold Digger and Bling Bling ($20 each), along with several shadows, brushes and his own tweezers.

The most intriguing product, though, is Brow Gain, described by the personable Roberts as Rogaine for the brows. He says that, with six to eight weeks of use, the cream will create fuller brows and actually stimulate regrowth to correct overplucking. It’s $45, but if the stuff actually works, a lot of us will pay gladly. It’s all available at www.damoneroberts.com.

But even the eyebrow king would be throne for a loss at this next hair raiser, a clipping from the South Africa Star that we just couldn’t help calling …… Hell Toupee:

Los Angeles – An Oregon member of the Hair Club for Men has accused the company of failing to warn him during monthly visits to reglue his hairpiece that a malignant tumour was developing on his scalp.

James Milner says no one but Hair Club employees saw his scalp during the 10 years he was a member, but none of them told him “of the black, expanding growth” on his scalp, according to a lawsuit filed last week in Portland.

Milner finally saw the tumour after insisting that a Hair Club employee remove the hairpiece so that he could point out the source of a painful rash.

Milner had the tumour removed in May last year. The lawsuit seeks more than $450 000 (about R2,7-million) in compensation.

Makes you think, don’t it? The consequence of vanity, the fragility of life, hair today …

Photo finish: new Hope for cooler corporate photography

When is a corporate photo not a corporate photo? When it’s an effective and compelling branding, marketing and PR vehicle. One way to take a normally banal bit of collateral and amp-up its efficacy is to jettison those same old same old corporate photos of your staff and replace them with photos that people will actually engage with, that help to define your brand attitudinally and emotionally. In order to pull this off, you need the right photographer.

Jon Hope photography

We just had a fantastic experience with San Francisco-based photographer Jon Hope who came to Igor headquarters to take some people shots for an article in the July edition of Arrive magazine. Check out his portfolio and ask yourself, “Is our corporate photography working hard enough?”

Roomba is the perfect product name

RoombaOompa loompa doompadeedo, Roomba’s the perfect product name it’s true. iRobot has a winning name with Roomba. They get extra points for doing it with a made-up name to boot.

Roomba ranks right up there with Snapple, which is not surprising as the two names follow the exact same strategy and construction. Roomba is a disc-shaped robotic vacuum about twelve inches across and three inches high, which quietly and effectively navigates and vacuums a room all on its own. The mind-bender is that when finished, the Roomba finds its charger and plugs itself in.

We’ve tested two different Roomba models and can tell you that the implied “room dance” in the name is an accurate take on the performance art that takes place when you switch one on. It’s a perfect name: fun, rhythmic, original and relevant, just like Snapple.

Scotch tape defense against chemical and biological attack

Magic Tape: This year Tom Ridge sent millions of Americans scrambling to Home Depot when the Department of Homeland Security advised us all to cover our butts with duct tape and plastic sheeting. As a public service and in true Consumer Reports fashion, we’ve been researching some cost-saving measures for saving your life, and we discovered that the Scotch tape collecting lint in your kitchen junk drawer is also a great defense against chemical and biological attack, at about a tenth of the cost of duct tape.

Here is a 60-year-old 3M ad, offering comfort and security through the magic of Scotch tape:

Here’s the text copy of the ad, straight from a war of another era but cheerfully ready to lend a helping hand in our own war de jour:

If War Gas falls from the sky…


Months ago, foresighted Chemical Warfare Service and Quartermaster Corps engineers designed a protective covering to guard our soldiers against blister gas. It’s a tent-like cloak big enough to completely cover its wearer, pack, rifle and all. Made of special gas-proof cellophane, it stops the searing splash of deadly vapors which burn through ordinary clothing, shoes, and skin. Even its seams are gas-proof — they’re sealed with your old friend “Scotch” Tape.

Stopping penetration of destructive chemicals, man-made or natural, is one of “Scotch” Tape’s commonest war jobs. It is used as a gas-proof, water-proof seal on scores of vital supply cartons used by our armed forces.

Naturally war needs have first call on “Scotch” Tape for the duration. We hope that if you miss its convenient help around the house, you’ll remember it’s still working for you wherever it is. When these war jobs are done, “Scotch” Tape will be available again for home use…better and handier than ever before.

Just be sure not to let the searing splash of deadly vapors land on your exposed Prada loafers or Manolo Blahnik pumps when you’re out on the town — otherwise, have a great day.