Zoic. Named by Igor.

Posted on by igor

Zoic Capital is a life science and medical technology venture capital firm focusing on concept to early stage opportunities.

Zoic is a suffix meaning “of life” – as in Paleozoic, Cryptozoic, Protozoic, Mezozoic, et al.
Zoic is short, unique, and has a great look & sound.

Zoic sums up what the company is about in a disruptive, differentiated & intriguing way.
An instant classic.
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Our Latest Naming Work: Sliver Vodka

Posted on by igor

An extraordinarily interesting and challenging naming assignment: Find a name that works for “All natural fruit infused” AND it had to be “a sexy / edgy name”.

“Sliver” is spot on the confluence of these seemingly disparate ideas.

And of course the name had to be a word that “had never been used for a food or beverage anywhere in the world”. Simple.

Sliver Vodka

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