A few spare parts and a good storm

Posted on by igor

If you are coming to the end of your own naming process and are having trouble choosing between a short list of leading name candidates, here are a couple of questions to ask yourself.

First, if you choose “Name A”, are you comfortable with leaving “Name B’ for a competitor to adopt as its name? If not, choose “Name B”.

Second, which name suggests the most and the best taglines, adlines and wordplay? Perform a tagline generating exercise for each of the names, as demonstrated here. This tells you which name will be the deepest well for your marketing, branding and advertising efforts.

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