Why is this “Yorkie” candy bar from Nestle (Great Britain) not for girls?

“All because the lady loves… Milk Tray”, that’s why. Leading UK chocolatier Cadbury had been successfully branding chocolate both for women and by using women in its ads to promote chocolate’s sensual side. One of Cadbury’s most popular TV spots featured a suave cat burglar scaling a building, fighting off danger, using 007- like gadgets etc, all in an effort to leave a box of Cadbury’s Milk Tray chocolates on a sleeping woman’s night table. The spots ended with the tagline, “And all because the lady loves Milk Tray”

Nestle countered with the “It’s not for girls” campaign, running spots of woman disguised as men in desperate attempts to buy a Yorkie. Of course the wily male candy clerk would trip them up, resulting in no sale. The Yorkie spots would end with a swarthy construction worker type manhandling a Yorkie bar. Sort of a Brit version of Toffeefay’s old “Toffeefay, it’s too good for kids” campaign.

[ More posts about naming | More blogs about naming ] [ More posts about product names | More blogs about product names ]

Custom publishing, an old idea that has seen a rebirth, strikes again. The latest is a tri-branded effort:

OfficeMax partnered with Marvel Entertainment and TeachersCount in a nationwide contest to find the “OfficeMax Super Hero Teacher of the Year” earlier this year. Of the 4,200 entries submitted, six winning middle school teachers and the students who nominated them were announced in June. The 12 winners are now featured as illustrated characters in the new custom comic book.

And DM News reports that custom publishing will continue on its hot streak:

Recent journalism graduates can look toward custom publishing for good news in entering the ever-competitive publishing world.

A new study from the Custom Publishing Council , an organization representing custom publishers in North America, and the Publications Management newsletter, claimed growth in individual areas of custom publishing and overall spending has led custom publishers to their fifth consecutive year of growth.

More blogs about custom publishing.

In an apparent attempt to sell breast implants to an ever younger audience, doctors and scientists have developed an alternative to saline and silicone, Gummy Bear implants:

“You can literally cut across the implant, squeeze it, and it kind of bulges out just like gummy bear candy would do,” said Dr. Mike Zwicklbauer, a plastic surgeon at the Plastic Surgery Center of Hampton Roads. “Then it goes right back in.”

The FDA has recently approved the “gummy bear” implants for study. And the Plastic Surgery Center of Hampton Roads is one of the few places taking part.

Bonnie Tomlin got the gummy bear implants two months ago, one of 18 women participating in the study. “First thing I thought was, oh my gosh…”

The rest of the article is here, if you must. For more on “sexuality and the gummy bear”, start here.

Speaking of Dickens, while shopping at Mollie Stones in Sausalito, CA, for a barbeque I was to host yesterday afternoon, I spied this tomato:

“Ka-ching!”, I thought. The image of The Virgin Mary on a grilled cheese sandwich was bought by Goldenpalace.com for $28,000.00, as part of a viral marketing campaign. Golden Palace has also purchased a rock that sort of looks like Jesus, paid $25,000 for one of William Shatner’s kidney stones (as if they are rare), and purchased an “Australian man’s frying pan bearing the likeness of Jesus Christ in burned leftover lemon mustard cream sauce”.

Any ten-percenters out there interested in representing the Igor tomato, get in touch.