As It Happens is taking suggestions to name the new landmark rock in Alberta discovered by one Supergranny, while scouring Google Earth with her grandchildren. Welcome to the future of exploration.

Want to name this 250 meter+ iPod-bearing Native American? AIS is submitting the top suggestions in an application to Geographical Names Program of Alberta Community Development. Their Talkback number is 416-205-3331 — or send an e-mail to aih@cbc.ca.

From Oxford University, our wordplay of the day.

Via Presurfer

How important is a name? Important enough to influence the twists and turns of history. CNN brings us a stark reminder of the power of the names we use to present our ideas, and how nuance is everything:

If presidential elections were held today, Sen. Hillary Rodham Clinton would likely have a comfortable edge over Sen. John McCain, but take away her maiden name and McCain has a better shot of landing in the Oval Office.

So say the results of a CNN poll released Friday by Opinion Research Corp., which asked 506 adult Americans whom they preferred among potential 2008 presidential candidates. The margin of error for the survey is plus or minus 4.5 percent.

Asked if they preferred Hillary Rodham Clinton to McCain, respondents gave the Democratic New York senator and former first lady a 51 percent to 44 percent advantage over the Republican Senator from Arizona. Remove “Rodham” and McCain had a 1 percentage point advantage, 48 percent to 47 percent.

The best ideas do not always win, because it’s not what you say, it’s how you name it.