More frat boy humor naming, Dogfish Head Golden Shower Beer. They know their target. Ugh.

Reminds me of the time a friend said he wanted to make round (as in donut shaped) corndogs and sell them to drunk people at ball games. He wanted to call them “Round Hounds”. I immediately told him that “Dog Nuts” was a better play on donuts + hotdogs, and would have greater appeal to drunk people.

John Hessler never did launch that business, so “Dognuts”– that’s freebee number two, Samsung!

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WiBro? ‘Cause it’s funny. Samsung’s WiBro (wireless broadband) is one of those names that’s just as funny the millionth time you see it. Rare bird, a company with a sense of humor.

Or perhaps it’s just that they or some dim consultant they hired never thought of Wibbi (wireless broad band internet). That’s a freebee, Samsung. Run, don’t walk, to the trademark office.

Still, it’s better than a company that has lost its humanity and judgment, and demonstrates it via a name, a la Sprint and Embarq.

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When Google announced their new Interbrandian-Landoresque name and rationale for the Chinese market, “Gu Ge”, we told you why it was a terrible, unnecessary move.

Now we are officially on Gu Ge name drop watch. Google is too smart not to realize they’ve been duped and WILL dump Gu Ge. Let the games begin.

Gu Ge Deathwatch: Day 1.

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