If you are coming to the end of your own naming process and are having trouble choosing between a short list of leading name candidates, here are a couple of questions to ask yourself.

First, if you choose “Name A”, are you comfortable with leaving “Name B’ for a competitor to adopt as its name? If not, choose “Name B”.

Second, which name suggests the most and the best taglines, adlines and wordplay? Perform a tagline generating exercise for each of the names, as demonstrated here. This tells you which name will be the deepest well for your marketing, branding and advertising efforts.

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The USPTO has updated this morning, and Nintendo’s Wii is still a no-show.

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The “Best” of Blandor is now available for the first time on his new, limited edition album called, “Old School.”. This album has all of Blandor’s most forgetable tunes, including “Is That A Merkin On Your Shoulder?”, “Uniqa!, Uniqa!” and the timeless, “‘Avlimil’ is derived from the Latin av, meaning ‘ear’ and limi, meaning ‘waxy’. An added bonus is mil, Latin for ‘a whole bunch’, which suggests that the pill will appeal to many women the world over.”

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