Via Wikipedia: The phrase “Bye, Felicia” (actually spelled “Felisha” in the cast listing) came from a scene in the American stoner buddy crime comedy film Friday (1995). According to Ice Cube, who starred in the film and co-wrote its script, “Bye, Felicia” is “the phrase ‘to get anyone out of your face’,” and, as it was used in the Friday scene, is generally intended as a dismissive kiss-off.” Full Article.
Navel is one of 5 new brands we’ve named for Target’s startup incubator so far in 2016.
The Basics:
The Startup – Superior yoga wear designed specifically for new moms.
Define the positioning: The job was to find a name that worked with the ideas of mother-child connection, core strengthening, yoga and Buddhism.
Find the confluence: There is only one name that can perfectly pull all four ideas together and provide a deep well of imagery and associations for branding, marketing & advertising: Navel.
Vet for trademark: And it had to be a single-word name available to trademark worldwide – no small feat in the crowded clothing category.
Via Yoga.com:
Zoic is a suffix meaning “of life” – as in Paleozoic, Cryptozoic, Protozoic, Mezozoic, et al.
Zoic is short, unique, and has a great look & sound.
Zoic sums up what the company is about in a disruptive, differentiated & intriguing way.
An instant classic.
