It doesn’t get much worse than this. There is a new fashion brand name on the horizon, and it is one of the best examples of clueless desperation that we have had the misfortune to fumble across. The press release spews the following:

Precious Marlowe, a successful New York-based hedge fund executive, recently launched a hot new apparel and lifestyle brand, TwattyGirl. The collection, designed for independent, sexy, bold, outspoken women from 18-45, is inspired by the main character, TwattyGirl, in Marlowe’s forthcoming novel – “Bulletproof –Things Twattygirl Told You, But You Didn’t Want to Hear.” TwattyGirl does not allow herself to be defined by society’s conventional ideas of what a woman should be and how she should act. She makes her own rules and lives by the TwattyGirl manifesto – “sexy, bold, outspoken – TwattyGirl is the essence of a woman with attitude.”

The essence of an 18-to-45 year old woman with attitude? Try 12-to-15 with a huffing habit. This name will appeal only to those same kids who wish they could find Cliffs notes for the Abercrombie catalog. Via Lucian James.

San Francisco Bay Area matchmaker “Table for Six” has an intriguing name that demonstrates a difference:

After many successful years in the singles industry we have proven that six people brought together in a comfortable environment is the perfect number for a dining experience. Hence our well recognized name Table for Six™. With six suitably matched members; conversation flows, friendship and romance blossom. Having six people can also provide a sense of security in a new environment. In a six format, the chances of meeting a new friend to go places with, or that “someone special” are increased threefold!

The fact that locals lovingly refer to the company as “Table for Sex” makes the whole thing that much more viral. (Not in that way, silly, in a good way)

Daryl K is back, according to today’s NY Times. And good for her, she has to be the nicest person in the biz. Her label is re-launching their mysteriously named K189 product line. Forget the Time’s explanation of the name. Here is the real story.

Ms. Kerrigan’s first address in NYC was 234 East 2nd Street (I lived in the same tiny building at the time). Remove “East” from the address and you are left with 2342. Her first store was at 208 East 6th Street, again, remove the “East” and you are left with 2086. Subtract the second number from the first thusly: 2342-2086=256. Take the result and subtract 64, the year she was born, and you are left with 192. Oh yeah, she lived on the 3rd floor on 2nd Street, so subract three and there you are.

Well, the addresses are correct anyway. The actual explantion is in the article.

Up in Boston, fashion hardhead Cam Brown enters his 20th year in a crusade to win a 30 dollar bet by stubbornly wearing a blue shirt and khaki pants every single day for 40 years.