Kansas re-branding effort re-launched

The state of Kansas recently launched a campaign aimed at countering the negative image that has built up surrounding this squarest of states. The tagline “As big as you think” was meant to balance the perception of Kansas as small minded and intolerant. But the campaign failed and Kansas has finally realized they must play to their strengths.

We bring you Kansas’ new television spot, through which they hope to subtract a few degrees from their perceived latitude so it lines up more accurately with their actual attitude. Via WOW.

The return of Blandor

Under increasing pressure from our loyal reader, we have launched a search for one-time commentator “Blandor the Imponderable”. Last seen on these virtual pages more than two years ago, we agree that Blandor must return. We currently have agents scouring all the methadone clinics and binjo ditches on the south side of town, so he’s bound to turn up soon.

In the meantime, cast a bleary eye back on Blandor’s last guest appearances, where he prognosticated profoundly on the color scheme of Aeroflot and the naming and branding genius of Avlimil.

Send us any tips or sightings you have. We need him back pdq, as he alone is qualified to comment on the news that WebMD has changed its name. Via The Street.com:

“In choosing the name, we looked for a name that we could own and to which we could assign our own meaning and vision,” the company says. “Our new name, Emdeon, references our history as WebMD and formerly, Healtheon. It also suggests our grounding in e-healthcare.”

Legu-me-Eggo

The A.P. reports too many nuts in U.S.:

Right now, the United States has too many peanuts and that, experts say, could be bad news for the peanut commodity program unless something is done to whittle down the piles.

“We’re afraid if we cost the government a lot of money, we’ll get less in the next farm bill,” said Tyron Spearman, executive director of the National Peanut Buying Points Association.

Some 215,000 tons of peanuts are still unsold from the 2004 crop and agricultural officials predict growers will produce another 2.3 million tons this year, Spearman said.

Despite recent growth in peanut consumption, Americans use only about 1.6 million tons a year and another 300,000 to 400,000 tons are exported.

That leaves a surplus of about 485,000 tons.

As much as nature hates a vacuum, does it hate it enough for a consumer product called peanut milk to come to the rescue? That’s right, peanut milk. From Joe Kissell’s Interesting Thing Of The Day:

The story goes like this. Jack Chang, who along with his wife Margaret owns a tiny burger joint/coffee shop called the KK Cafe, loved peanuts. But due to chronic gum disease he was unable to chew them, so he set about making a drink that would enable him to enjoy his peanuts in convenient liquid form. It took him months to get the recipe just right, but being a frugal person he felt obliged to drink all the failed batches. As he consumed increasing amounts of this concoction, he noticed that he felt more energetic, his allergies cleared up, and his gums returned to health. He even stopped losing his hair. There could be no other explanation than his peanut drink—well, that and God, but I’m getting ahead of myself—so the couple began recommending the stuff to all of their customers suffering from various kinds of ailments. Sure enough, this person’s arthritis went away, that person’s skin rash healed, and soon testimonials were pouring in and word began to spread that the Changs had invented a cure-all in the form of a tasty peanut drink.

What Chang calls “peanut milk” is a nondairy product made primarily from ground peanuts and water, with some sugar, other grains, and a few herbs and spices. Interestingly, it tastes almost exactly like a mixture of ground peanuts, water, and sugar—which is to say, in my humble opinion, kind of gross. It was all I could do to get through a single 8-oz. (240ml) bottle—and remember, I’m speaking as a peanut lover here. Other people clearly differ in their opinion of the flavor, consuming, in some cases, several quarts per day. Or perhaps they’re too enthusiastic about its supposed health benefits to concern themselves with taste. In all fairness, it does certainly taste much better than, for example, a mixture of cough syrup, castor oil, and spirulina, to pick three ingredients completely at random.

Chang’s peanut milk is sold under the brand name of “Signs and Wonders” and any doubts you have as to its healthful properties will be assuaged by a single glance at Signs and Wonders’ glowing spokesmodel.

Call it a sign, and wonder..