Vote Often!

Ford Motor Company has actually named its initiative to halt the hemorrhaging of its market share, taking a que from Alice Walker and naming it “The Way Forward”. Cold comfort to the 30,000 workers who will be left behind.

Rumor has it that Ford was considering holding meetings to discuss the possibility of manufacturing products that people actually want to buy, and even resurrecting their old chestnut, “Quality is job one”, but all of the meeting rooms were booked.

Still, it could happen. The automotive branding world has been full of resurrections in the past four years. Buick’s dead man designer Harely Earl was dug up back in late 2002, while in the same month Chevrolet turned to Jesus for inspiration, and an odd coalition of lefties and righties launched “What would Jesus Drive?”. Just last November Audi began playing God, with talk of “Inteligent Design”.

Clearly, Ford’s “The Way Forward” has missed the Ark.

Except for this, this and this.

Here’s the best investing advice you will ever receive, and it’s so simple an advertising executive could have an assistant do it for them. Just follow our name announcements and client acquisition news. When you spot a public company hiring Igor, short that stock! Why? It’s indicative of systemically flawed judgment.

In the past 12 months this would include MTV (Viacom), Hasbro, Dupont, Boston Beer, MGM, Palm, Gap, Hitachi, etc. Full list here.