Mocha chocolata ya ya

mmixDescriptive product names are at their absolute worst when they mislead and confuse. A particularly sour example is Mocha Mix, a non-dairy creamer that is… not mocha (chocolate + coffee) flavored. Mocha Mix is plain non-dairy creamer, meant to taste like plain cream. It is a product that will dissapoint coffee lovers who thought they were buying a non-dairy mocha flavored cream substitute and will be passed over by those looking for a non-flavored non-dairy cream substitute.

[ More posts about | More blogs about product naming ]

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>