It doesn’t get much worse than this. There is a new fashion brand name on the horizon, and it is one of the best examples of clueless desperation that we have had the misfortune to fumble across. The press release spews the following:
Precious Marlowe, a successful New York-based hedge fund executive, recently launched a hot new apparel and lifestyle brand, TwattyGirl. The collection, designed for independent, sexy, bold, outspoken women from 18-45, is inspired by the main character, TwattyGirl, in Marlowe’s forthcoming novel – “Bulletproof –Things Twattygirl Told You, But You Didn’t Want to Hear.” TwattyGirl does not allow herself to be defined by society’s conventional ideas of what a woman should be and how she should act. She makes her own rules and lives by the TwattyGirl manifesto – “sexy, bold, outspoken – TwattyGirl is the essence of a woman with attitude.”
The essence of an 18-to-45 year old woman with attitude? Try 12-to-15 with a huffing habit. This name will appeal only to those same kids who wish they could find Cliffs notes for the Abercrombie catalog. Via Lucian James.