Yes, The Gap, for 2011’s Pegged Boyfriend jeans. Buzzfeed mentioned it briefly, to zero comments. But those were more innocent times. The Blogosphere was more aggressive, and the pants were quickly renamed “Cuffed Boyfriend“, perhaps an homage to the original name. You can still find them on eBay and Poshmark. NOT SAFE FOR WORK, a Google search (you are on your own if you click on Image or Video results) would have helped the mad branding scientists at Gap, who were simply creating a hybrid of their popular Boyfriend and Pegged jeans. Giggity.
Gap is nominated for a second Igor in The Best Accidental Acronym By A Major Brand category. Stay tuned.