Igor was hired to create the new name for Court TV, which is…truTV. This excerpt from Variety tells the story:
Turner Entertainment Networks is rebranding Court TV as truTV, a moniker reflecting its ongoing conversion to an entertainment network heavy on reality shows and true crime.
“This gives us a focused brand and a wide playing field,” said Turner prexy Steve Koonin. “We felt the Court TV name was limiting us in defining what we are and what we are delivering.”
The name change marks another step in the channel’s conversion to an entertainment-focused web targeted at a demo the network refers to as “real engagers,” or those interested in true stories, widely defined as news, true crime, reality shows or nonfiction entertainment.