Here is a snapshot of Landor website traffic for the last 6 months:
With interest in their website on the wane (down 54% over the last 3 months), Landor has sprung into action! O.K, maybe not "sprung"...
With interest in their website on the wane (down 54% over the last 3 months), Landor has slowly pulled itself off the couch and into a standing position, stopping to catch its breath at frequent intervals, like an old man with swollen testicles and a bad hip, alone in a cluttered apartment by the highway, with nothing but a coffee table, a chipped floor lamp with a bad bulb, and an empty bookcase to help him to his feet in a failed attempt to make it to the potty on time, into action!
What does the 800 pound jellyfish of the business, a business that includes creating websites and website user experiences for slow witted Fortune Five Hundred companies do to address their own failing web experience?
With their confidence shot, and their own expertise not delivering results, they ask the general public for help.
We give you Landor’s own, “Help us fix this sinking ship because we sure are missing something and we don't have a clue” survey.
Some of the questions are at once terrifying and hysterical, “Should we dip our toe into this whole blogging thing we have been hearing the kids talk about?”. The first reaction is “God no!", but on reflection, “Oh please, yes God please!!!”
They also have a page where they ask you to send them the domain of a website that gets it right, because they need ideas. Have fun with that one. Might we suggest this?
Check out Alexa, it's a great site that allows you to compare your competitor's web traffic to your own.