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We are always interested in what other branding agencies have to say about naming:

When your customers read your ad, look at your business card or browse your web site, a conversation is initiated. And that conversation begins when they first hear or see your company name. Surprisingly, the name is one of the most under utilized, challenging and yet possibly the most evoking element of a brand. A good name or tag line isn’t about a good idea. Vocal brand expression announces and ignites your Brand Verve™, engages your customers, positions and differentiates your company and becomes the catalyst that resonates your message.

The name of the naming company that brings you this thoughtful paragraph on the importance of a company name? Check it out.

This company also lays claim to as many proprietary processes as we’ve seen, including Voice Catalyst™. Visual Cue™, Brand Verve™, Evocative Ambiance™. Brand ROI™, “Brand Irresistibility™, and Brand Developer™.

At least they have a catchty domain to help smooth things out. Imagine giving this out over the phone.

This is either one of the better parody sites we’ve seen — or not. It gets harder and harder to tell.

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Suspension of disbelief

USA Today proclaimed August 1st “Igor Day”, on August 2nd the Igor blog got a permanent link on the homepage of Fast Company’s blog (maybe not so permanent after this post), under their recommended reading section called “FC Reads”, and today Landor summoned the intestinal fortitude to launch a blog and let the world see what they really think.

Sorry, that last one was pushing it. Let’s try again.

USA Today proclaimed August 1st “Igor Day”, on August 2nd the Igor blog got a permanent link on the homepage of Fast Company’s blog, under their recommended reading section called “FC Reads”, and today bottom dweller Bill O’Reilly and bottom-feeder Geraldo Rivera publicly professed their affection for one another. But as they are both “bottoms”, can it really last? Stay tuned.