We are always interested in what other branding agencies have to say about naming:
When your customers read your ad, look at your business card or browse your web site, a conversation is initiated. And that conversation begins when they first hear or see your company name. Surprisingly, the name is one of the most under utilized, challenging and yet possibly the most evoking element of a brand. A good name or tag line isn’t about a good idea. Vocal brand expression announces and ignites your Brand Verve™, engages your customers, positions and differentiates your company and becomes the catalyst that resonates your message.
The name of the naming company that brings you this thoughtful paragraph on the importance of a company name? Check it out.
This company also lays claim to as many proprietary processes as we’ve seen, including Voice Catalyst™. Visual Cue™, Brand Verve™, Evocative Ambiance™. Brand ROI™, “Brand Irresistibility™, and Brand Developer™.
At least they have a catchty domain to help smooth things out. Imagine giving this out over the phone.
This is either one of the better parody sites we’ve seen — or not. It gets harder and harder to tell.
[ More posts about naming | More blogs about naming ] [ More posts about company names | More blogs about company names ]