Why is this “Yorkie” candy bar from Nestle (Great Britain) not for girls?
“All because the lady loves… Milk Tray”, that’s why. Leading UK chocolatier Cadbury had been successfully branding chocolate both for women and by using women in its ads to promote chocolate’s sensual side. 
One of Cadbury’s most popular TV spots featured a suave cat burglar scaling a building, fighting off danger, using 007- like gadgets etc, all in an effort to leave a box of Cadbury’s Milk Tray chocolates on a sleeping woman’s night table. The spots ended with the tagline, “And all because the lady loves Milk Tray”
Nestle countered with the “It’s not for girls” campaign, running spots of woman disguised as men in desperate attempts to buy a Yorkie. Of course the wily male candy clerk would trip them up, resulting in no sale. The Yorkie spots would end with a swarthy construction worker type manhandling a Yorkie bar. Sort of a Brit version of Toffeefay’s old “Toffeefay, it’s too good for kids” campaign.
[ More posts about naming | More blogs about naming ] [ More posts about product names | More blogs about product names ]