Custom publishing, an old idea that has seen a rebirth, strikes again. The latest is a tri-branded effort:
OfficeMax partnered with Marvel Entertainment and TeachersCount in a nationwide contest to find the “OfficeMax Super Hero Teacher of the Year” earlier this year. Of the 4,200 entries submitted, six winning middle school teachers and the students who nominated them were announced in June. The 12 winners are now featured as illustrated characters in the new custom comic book.
And DM News reports that custom publishing will continue on its hot streak:
Recent journalism graduates can look toward custom publishing for good news in entering the ever-competitive publishing world.
A new study from the Custom Publishing Council , an organization representing custom publishers in North America, and the Publications Management newsletter, claimed growth in individual areas of custom publishing and overall spending has led custom publishers to their fifth consecutive year of growth.
More blogs about custom publishing.
