Seth Godin’s ideas are usually wrong, obvious, vague or in-actionable. This time they are all four. Hey Seth, nobody named “podcasting”, “sneakers” or “email” as part of any commercial or awareness initiative. They were all named by “the people”. As case studies to support your conclusion, “But in general, if you need people to think differently, it helps to be brave when you name something new.”, none of the names you cite are relevant.
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