Agilent issused a press release today announcing the name of their to-be-spun-off semiconductor testing business as “Verigy”.
The Agilent / Verigy release demonstrates yet another case of reverse engineered rationale, created solely for an internal audience for the purpose of buy-in and sign-off on the name:
PALO ALTO, Calif.–(BUSINESS WIRE)–Jan. 12, 2006–Agilent Technologies Inc. (NYSE:A) today announced it has selected a name for its upcoming semiconductor test spin-off company. The new name, Verigy, will be used when the new company separates from Agilent, which is expected to occur near mid-2006.
The name is built from the Latin prefix “veri-” (”true, genuine”), which is the root of “verification” (”to prove the truth of, substantiate”) and so ties the name to the test business. The “-gy” suffix comes from the combining form “-logy,” meaning the name of sciences or bodies of knowledge, as in biology and geology. Verigy describes a company dealing with the true nature of things. The sound of the name connotes energy.
Now that you’ve been schooled by Agilent in what Verigy communicates, will you ever forget? Of course you will, because it communicates nothing.